(Q112889902)

English

Understanding the construction of marketers’ credibility by NZ senior managers: An interpretive study

2012 master's thesis by Lee John Harrison at University of Waikato

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instance of

master's thesis

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title

Understanding the construction of marketers’ credibility by NZ senior managers: An interpretive study (English)

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main subject

marketing

object named as

Marketing

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reference URL

https://hdl.handle.net/10289/6469

author

Lee Harrison

object named as

Harrison, Lee John

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reference URL

https://hdl.handle.net/10289/6469

publisher

Waikato Research Commons

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dissertation submitted to

University of Waikato

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language of work or name

English

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publication date

2012

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full work available at URL

https://researchcommons.waikato.ac.nz/handle/10289/6469

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copyright status

copyrighted

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on focus list of Wikimedia project

NZThesisProject

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online access status

open access

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thesis committee member

Lorraine A. Friend

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Janet Davey

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10289/6469

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(Q112889902)

Understanding the construction of marketers’ credibility by NZ senior managers: An interpretive study

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