(Q50645635)
Statements
Promoting calls to a quitline: quantifying the influence of message theme, strong negative emotions and graphic images in television advertisements. (English)
1 reference
Matthew C Farrelly
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Kevin C Davis
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James M Nonnemaker
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Kian Kamyab
1 reference
Christine Jackson
1 reference
2 February 2011
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20
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4
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279-284
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Identifiers
1 reference