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Growth News, April 2024
The Growth team will now send quarterly reports to keep you in the loop. Growth team weekly updates are available on wiki (in English) if you want to know more about our day-to-day work.
If you want to receive more general updates about technical activity happening across the Wikimedia movement (including Growth work), we encourage you to subscribe to Tech News.
Community Configuration
Growth features are currently configurable at Special:EditGrowthConfig. This quarter we are working on making Community Configuration accessible for other MediaWiki developers while also moving Growth feature configuration to the new CommunityConfiguration extension.
An early version of Community Configuration can be tested at Spanish Beta Wikipedia. We plan to release the new Community Configuration extension to pilot wikis (Arabic and Spanish Wikipedia) in early May, 2024. The first non-Growth team feature to utilize Community Configuration will be Automoderator.
In parallel with the development, the Growth team will propose Community Configuration usage guidelines, Community Configuration design guidelines, and provide technical documentation.
Experiment Results
Add a Image experiment analysis results
The Growth team conducted an experiment to assess the impact of the “Add an Image” structured task on the Newcomer Homepage's "Suggested Edits" module. This analysis finds that the Add an Image structured task leads to an increase in newcomer participation on the mobile web platform, particularly by making constructive (non-reverted) article edits:
- The likelihood that mobile web newcomers make their first article edit (+17.0% over baseline)
- The likelihood that they are retained as newcomers (+24.3% over baseline)
- The number of edits they make during their first two weeks on the wiki (+21.8% over baseline)
- A lower probability of the newcomers' edits will be reverted (-3.3% over baseline).
Personalized praise experiment results
This feature was developed for Mentors as part of the Growth team's Positive Reinforcement project. When A/B testing on Spanish Wikipedia, we found no significant impact on retention, but we found a significant positive impact on newcomer productivity. However, we concluded that the results weren’t positive enough to justify the time investment from Mentors. We plan to discuss this feature with our pilot wikis, and consider further improvements before scaling this feature further. Meanwhile, communities willing to test the feature can ask to have it deployed. (T361763)
English donors encouraged to try editing
As in previous years, donors were directed to a Thank you page after donation (example). However, this year we tested a new “Try editing Wikipedia,” call to action on the Thank You page. This call to action linked to a unique account creation page. From this account creation page we were able to track Registrations and Activation (editing for the first time). During the English banner campaign, the Donor Thank you page led to 4,398 new accounts, and 441 of those accounts went on to constructively edit within 24 hours. (T352900)
Future work
Annual Plan
The Growth team and the Editing team will work on the WE1.2 Key Result in the coming fiscal year. We will start initial discussions with communities soon to help finalize our plans. (T361657)
Newcomer Homepage Community Updates module
We plan to A/B test adding a new Community Configurable module to the Newcomer Homepage that will allow communities to highlight specific events, projects, campaigns, and initiatives. We are early in the planning phase of this project that will take place first at our pilot wikis and wikis volunteering. We welcome community feedback on initial designs and plans, in any language at our project talk page.
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18:55, 23 April 2024 (UTC)