(Q2134714)

English

Real-time bidding

means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction

RTB

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Encyclopedia of China (Third Edition) ID

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28 October 2013

Microsoft Academic ID

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26 January 2022

https://docs.openalex.org/download-snapshot/snapshot-data-format

Quora topic ID

Real-Time-Bidding-advertising

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(Q2134714)

Real-time bidding

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