(Q60185616)

English

Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

non-fiction book

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non-fiction work

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Organizational behavior management

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author name string

Dertouzos, James N.;Garber, Steven

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Rand Corporation Publications

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language of work or name

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publication date

3 June 2003

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Library of Congress Classification (works and editions)

UB323.D44 2003

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Identifiers

978-0-8330-3341-3

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978-0-8330-3598-1

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JSTOR article ID

10.7249/mr1591osd

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Open Library ID

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