(Q60186972)

English

Enlisting Madison Avenue : The Marketing Approach to Earning Popular Support in Theaters of Operation

non-fiction book

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Statements

non-fiction work

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study of history

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author name string

Helmus, Todd C.;Paul, Christopher;Glenn, Russell W.;Russell W. Glenn,

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Rand Corporation Publications

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publication date

17 July 2007

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Identifiers

978-0-8330-4156-2

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978-0-8330-4275-0

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JSTOR article ID

10.7249/mg607jfcom

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Open Library ID

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