(Q106686346)

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The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

scientific article in Marketing Science journal

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scholarly article

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The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets (English)

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Pradeep K. Chintagunta

1

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Shyam Gopinath

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Sriram Venkataraman

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2010

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Marketing Science

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