(Q110650428)

English

Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation

scientific article

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scholarly article

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Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation (English)

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author name string

Peter J. Danaher

1

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Bruce G.S. Hardie

2

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William P. Putsis

3

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publication date

November 2001

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Journal of Marketing Research

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38

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4

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501-514

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Identifiers

10.1509/JMKR.38.4.501.18907

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