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English
Latin-American perceptions on definitions and arguments about crossmedia and transmedia in advertising
scholarly article
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instance of
scholarly article
1 reference
reference URL
https://doi.org/10.3145/epi.2019.jul.08
title
Latin-American perceptions on definitions and arguments about crossmedia and transmedia in advertising
(English)
1 reference
reference URL
https://doi.org/10.3145/epi.2019.jul.08
main subject
propaganda
1 reference
reference URL
https://doi.org/10.3145/epi.2019.jul.08
brand
1 reference
reference URL
https://doi.org/10.3145/epi.2019.jul.08
consumption
1 reference
reference URL
https://doi.org/10.3145/epi.2019.jul.08
author
Eneus Trindade
series ordinal
2
1 reference
reference URL
https://doi.org/10.3145/epi.2019.jul.08
author name string
Pedro Hellin
series ordinal
1
1 reference
reference URL
https://doi.org/10.3145/epi.2019.jul.08
Javier García-López
series ordinal
3
1 reference
reference URL
https://doi.org/10.3145/epi.2019.jul.08
language of work or name
English
1 reference
reference URL
https://doi.org/10.3145/epi.2019.jul.08
publication date
2019
1 reference
reference URL
https://doi.org/10.3145/epi.2019.jul.08
published in
Profesional de la Informacion
1 reference
reference URL
https://doi.org/10.3145/epi.2019.jul.08
volume
28
1 reference
reference URL
https://doi.org/10.3145/epi.2019.jul.08
issue
4
1 reference
reference URL
https://doi.org/10.3145/epi.2019.jul.08
page(s)
9
1 reference
reference URL
https://doi.org/10.3145/epi.2019.jul.08
on focus list of Wikimedia project
Bibliotecas da USP GLAM project
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Identifiers
DOI
10.3145/EPI.2019.JUL.08
1 reference
reference URL
https://doi.org/10.3145/epi.2019.jul.08
USP Production Repository ID
002954737
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