(Q112859763)

English

The role of brands in manufacturer-reseller relationships

2004 doctoral thesis by Mark Selwyn Glynn at University of Auckland

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doctoral thesis

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title

The role of brands in manufacturer-reseller relationships (English)

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main subject

marketing

object named as

Marketing

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reference URL

http://hdl.handle.net/2292/60

business administration

object named as

BUSINESS ADMINISTRATION

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reference URL

http://hdl.handle.net/2292/60

author

Mark Selwyn Glynn

object named as

Glynn, Mark Selwyn

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reference URL

http://hdl.handle.net/2292/60

publisher

ResearchSpace@Auckland

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dissertation submitted to

University of Auckland

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2004

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full work available at URL

https://researchspace.auckland.ac.nz/handle/2292/60

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copyright status

copyrighted

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on focus list of Wikimedia project

NZThesisProject

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online access status

open access

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thesis committee member

Roderick J Brodie

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(Q112859763)

The role of brands in manufacturer-reseller relationships

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