(Q112931435)

English

Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness

2016 doctoral thesis by Huw O'Connor at University of Waikato

Statements

Organising for Advertising Creativity: Differential Effects of Agency Structure, Absorptive Capacity, and Abrasion on Originality and Appropriateness (English)
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2016
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