(Q29031488)

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An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep

scientific article (publication date: March 1990)

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title

An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (English)

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https://doi.org/10.1080%2F00913367.1990.10673175

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26 March 2017

author name string

Michael A. Kamins

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1

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https://doi.org/10.1080%2F00913367.1990.10673175

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26 March 2017

publication date

March 1990

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https://doi.org/10.1080%2F00913367.1990.10673175

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26 March 2017

published in

Journal of Advertising

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https://doi.org/10.1080%2F00913367.1990.10673175

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26 March 2017

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19

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https://doi.org/10.1080%2F00913367.1990.10673175

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26 March 2017

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1

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26 March 2017

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4-13

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26 March 2017

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What is beautiful is good

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https://api.crossref.org/works/10.1080%2F00913367.1990.10673175

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21 January 2018

Multiple Range and Multiple F Tests

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https://api.crossref.org/works/10.1080%2F00913367.1990.10673175

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21 January 2018

Role of physical attractiveness in impression formation

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21 January 2018

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10.1080/00913367.1990.10673175

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https://doi.org/10.1080%2F00913367.1990.10673175

retrieved

26 March 2017

(Q29031488)

An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep

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