(Q33321657)

English

How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment

article

In more languages

edit

Statements

instance of

scholarly article

0 references

title

How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment (English)

0 references

1 reference

Donald P. Green

0 references

author name string

Alan S. Gerber

0 references

James G. Gimpel

0 references

Daron R. Shaw

0 references

language of work or name

1 reference

February 2011

0 references

full work available at URL

https://www.cambridge.org/core/journals/american-political-science-review/article/how-large-and-longlasting-are-the-persuasive-effects-of-televised-campaign-ads-results-from-a-randomized-field-experiment/DA29FE8A5581C772006A1DEBB21CFC4C

0 references

external data available at URL

http://isps.yale.edu/research/data/d032

collection

Institution for Social and Policy Studies

0 references

published in

American Political Science Review

0 references

volume

105

0 references

issue

1

0 references

page(s)

135-150

0 references

describes a project that uses

1 reference

Does Advertising Exposure Affect Turnout?

1 reference

stated in

Crossref

reference URL

https://api.crossref.org/works/10.1017%2FS000305541000047X

retrieved

7 January 2021

based on heuristic

inferred from DOI database lookup

Field Experiments Testing the Impact of Radio Advertisements on Electoral Competition

1 reference

stated in

Crossref

reference URL

https://api.crossref.org/works/10.1017%2FS000305541000047X

retrieved

7 January 2021

based on heuristic

inferred from DOI database lookup

The Fox News Effect: Media Bias and Voting

1 reference

stated in

Crossref

reference URL

https://api.crossref.org/works/10.1017%2FS000305541000047X

retrieved

7 January 2021

based on heuristic

inferred from DOI database lookup

Prime Suspects: The Influence of Local Television News on the Viewing Public

1 reference

stated in

Crossref

reference URL

https://api.crossref.org/works/10.1017%2FS000305541000047X

retrieved

7 January 2021

based on heuristic

inferred from DOI database lookup

Identification of Causal Effects Using Instrumental Variables

1 reference

stated in

Crossref

reference URL

https://api.crossref.org/works/10.1017%2FS000305541000047X

retrieved

7 January 2021

based on heuristic

inferred from DOI database lookup

Analysis of Cluster-Randomized Experiments: A Comparison of Alternative Estimation Approaches

1 reference

stated in

Crossref

reference URL

https://api.crossref.org/works/10.1017%2FS000305541000047X

retrieved

7 January 2021

based on heuristic

inferred from DOI database lookup

Competitive Interference and Consumer Memory for Advertising

1 reference

stated in

Crossref

reference URL

https://api.crossref.org/works/10.1017%2FS000305541000047X

retrieved

7 January 2021

based on heuristic

inferred from DOI database lookup

“Targeted” Advertising and Voter Turnout: An Experimental Study of the 2000 Presidential Election

1 reference

stated in

Crossref

reference URL

https://api.crossref.org/works/10.1017%2FS000305541000047X

retrieved

7 January 2021

based on heuristic

inferred from DOI database lookup

Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions

1 reference

stated in

Crossref

reference URL

https://api.crossref.org/works/10.1017%2FS000305541000047X

retrieved

7 January 2021

based on heuristic

inferred from DOI database lookup

Identifying the Persuasive Effects of Presidential Advertising

1 reference

stated in

Crossref

reference URL

https://api.crossref.org/works/10.1017%2FS000305541000047X

retrieved

7 January 2021

based on heuristic

inferred from DOI database lookup

Identifiers

DOI

10.1017/S000305541000047X

0 references

ResearchGate publication ID

231827675

0 references

(Q33321657)

How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment

Statements

Identifiers

Sitelinks

Wikipedia(0 entries)

Wikibooks(0 entries)

Wikinews(0 entries)

Wikiquote(0 entries)

Wikisource(0 entries)

Wikiversity(0 entries)

Wikivoyage(0 entries)

Wiktionary(0 entries)

Multilingual sites(0 entries)