(Q51119714)

English

Guilt appeals in advertising: what are their effects?

scientific article published in December 1995

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scholarly article

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stated in

Europe PubMed Central

30 March 2018

http://europepmc.org/abstract/MED/8557622

title

Guilt appeals in advertising: what are their effects? (English)

1 reference

stated in

Europe PubMed Central

30 March 2018

http://europepmc.org/abstract/MED/8557622

author name string

Coulter RH

series ordinal

1

1 reference

stated in

Europe PubMed Central

30 March 2018

http://europepmc.org/abstract/MED/8557622

Pinto MB

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2

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stated in

Europe PubMed Central

30 March 2018

http://europepmc.org/abstract/MED/8557622

publication date

1 December 1995

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stated in

Europe PubMed Central

30 March 2018

http://europepmc.org/abstract/MED/8557622

published in

Journal of Applied Psychology

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stated in

Europe PubMed Central

30 March 2018

http://europepmc.org/abstract/MED/8557622

volume

80

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stated in

Europe PubMed Central

30 March 2018

http://europepmc.org/abstract/MED/8557622

issue

6

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Europe PubMed Central

30 March 2018

http://europepmc.org/abstract/MED/8557622

page(s)

697-705

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Europe PubMed Central

30 March 2018

http://europepmc.org/abstract/MED/8557622

Identifiers

DOI

10.1037/0021-9010.80.6.697

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stated in

Europe PubMed Central

30 March 2018

http://europepmc.org/abstract/MED/8557622

PubMed ID

8557622

1 reference

stated in

Europe PubMed Central

30 March 2018

http://europepmc.org/abstract/MED/8557622

(Q51119714)

Guilt appeals in advertising: what are their effects?

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