Wikidata

(Q55890144)

English

The Influence of Source Credibility on Communication Effectiveness

article by Carl I. Hovland & Walter Weiss published 1951 in Public Opinion Quarterly

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Statements

title
The Influence of Source Credibility on Communication Effectiveness (English)
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author name string
Carl I. Hovland
series ordinal
1
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Walter Weiss
series ordinal
2
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publication date
1951
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volume
15
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issue
4
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page(s)
635
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Identifiers

DOI
10.1086/266350
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