(Q55896103)

English

Measuring Consumer Involvement Profiles

article published in 1985

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scholarly article

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Measuring Consumer Involvement Profiles (English)

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author name string

Gilles Laurent

1

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Jean-Noel Kapferer

2

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publication date

February 1985

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Journal of Marketing Research

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22

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1

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41

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Identifiers

10.2307/3151549

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