Wikidata

(Q55983254)

English

Social media: The new hybrid element of the promotion mix

scholarly article by W. Glynn Mangold & David J. Faulds published July 2009 in Business Horizons

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Statements

title
Social media: The new hybrid element of the promotion mix (English)
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main subject
social media
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author name string
W. Glynn Mangold
series ordinal
1
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David J. Faulds
series ordinal
2
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publication date
July 2009
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volume
52
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issue
4
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page(s)
357-365
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Identifiers

 
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