(Q56018330)

English

Marketing Applications of MDS: Assessment and Outlook

article by Paul E. Green published January 1975 in Journal of Marketing

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scholarly article

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Marketing Applications of MDS: Assessment and Outlook (English)

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author name string

Paul E. Green

1

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publication date

January 1975

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Journal of Marketing

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39

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1

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24

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Identifiers

10.2307/1250799

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