Wikidata

(Q56029123)

English

Eye Fixations on Advertisements and Memory for Brands: A Model and Findings

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title
Eye Fixations on Advertisements and Memory for Brands: A Model and Findings (English)
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author name string
Michel Wedel
series ordinal
1
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Rik Pieters
series ordinal
2
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publication date
November 2000
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volume
19
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issue
4
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page(s)
297-312
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