(Q56211566)

English

Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment

article published in 2001

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title

Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment (English)

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author name string

Chris Janiszewski

series ordinal

1

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Tom Meyvis

series ordinal

2

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publication date

June 2001

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published in

Journal of Consumer Research

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volume

28

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issue

1

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page(s)

18-32

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cites work

Exposure and affect: Overview and meta-analysis of research, 1968–1987

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Crossref

reference URL

https://api.crossref.org/works/10.1086%2F321945

retrieved

21 January 2018

Effects of message repetition and position on cognitive response, recall, and persuasion

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reference URL

https://api.crossref.org/works/10.1086%2F321945

retrieved

21 January 2018

Habituation: a dual-process theory.

1 reference

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Crossref

reference URL

https://api.crossref.org/works/10.1086%2F321945

retrieved

21 January 2018

Frequency and the conference of referential validity

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reference URL

https://api.crossref.org/works/10.1086%2F321945

retrieved

21 January 2018

Social metacognition: an expansionist review

1 reference

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reference URL

https://api.crossref.org/works/10.1086%2F321945

retrieved

21 January 2018

Habituation, response to novelty, and dishabituation in human infants: tests of a dual-process theory of visual attention

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Crossref

reference URL

https://api.crossref.org/works/10.1086%2F321945

retrieved

21 January 2018

Exposure effects on music preference and recognition

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Crossref

reference URL

https://api.crossref.org/works/10.1086%2F321945

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21 January 2018

Unique salience of maternal breast odors for newborn infants.

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https://api.crossref.org/works/10.1086%2F321945

retrieved

21 January 2018

Effects of Perceptual Fluency on Affective Judgments

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reference URL

https://api.crossref.org/works/10.1086%2F321945

retrieved

21 January 2018

Desensitization as an Habituation Phenomenon: II. Studies of Interstimulus Interval Length

1 reference

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Crossref

reference URL

https://api.crossref.org/works/10.1086%2F321945

retrieved

21 January 2018

The effect of a prior presentation on temporal judgments in a perceptual identification task

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reference URL

https://api.crossref.org/works/10.1086%2F321945

retrieved

21 January 2018

Attitudinal effects of mere exposure

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Crossref

reference URL

https://api.crossref.org/works/10.1086%2F321945

retrieved

21 January 2018

Identifiers

DOI

10.1086/321945

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ResearchGate publication ID

24099086

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(Q56211566)

Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment

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