(Q56228749)

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A multi-stage model of word-of-mouth influence through viral marketing

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scholarly article

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A multi-stage model of word-of-mouth influence through viral marketing (English)

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author name string

Arnaud De Bruyn

1

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Gary L. Lilien

2

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publication date

September 2008

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International Journal of Research in Marketing

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25

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3

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151-163

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Identifiers

10.1016/J.IJRESMAR.2008.03.004

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