Wikidata

(Q56286965)

English

Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing "Sets"

article published in 1988

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Statements

title
Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing "Sets" (English)
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author name string
Thomas J. Madden
series ordinal
1
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Chris T. Allen
series ordinal
2
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Jacquelyn L. Twible
series ordinal
3
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publication date
August 1988
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volume
25
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issue
3
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page(s)
242
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Identifiers

DOI
10.2307/3172527
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JSTOR article ID
3172527
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