Wikidata

(Q56444216)

English

Picture-Word Consistency and the Elaborative Processing of Advertisements

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Statements

title
Picture-Word Consistency and the Elaborative Processing of Advertisements (English)
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author name string
Michael J. Houston
series ordinal
1
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Terry L. Childers
series ordinal
2
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Susan E. Heckler
series ordinal
3
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publication date
November 1987
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volume
24
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issue
4
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page(s)
359
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Identifiers

DOI
10.2307/3151383
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JSTOR article ID
3151383
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