(Q56454653)

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Similarity, credibility, and attitude change: A review and a theory

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scholarly article

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Similarity, credibility, and attitude change: A review and a theory (English)

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author name string

Herbert W. Simons

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Nancy N. Berkowitz

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R. John Moyer

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publication date

1970

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Psychological Bulletin

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73

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1

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1-16

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Identifiers

10.1037/H0028429

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