(Q56674648)

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The obstinate audience: The influence process from the point of view of social communication

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scholarly article

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The obstinate audience: The influence process from the point of view of social communication (English)

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author name string

Raymond A. Bauer

1

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publication date

1964

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American Psychologist

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19

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5

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319-328

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10.1037/H0042851

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