Wikidata

(Q56896795)

English

Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies

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title
Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies (English)
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author name string
Taezoon Park
series ordinal
1
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Rashmi Shenoy
series ordinal
2
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Gavriel Salvendy
series ordinal
3
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publication date
September 2008
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volume
27
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issue
5
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page(s)
355-373
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