(Q57379451)

English

Characteristics of the Opinion Leader: A New Dimension

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scholarly article

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Characteristics of the Opinion Leader: A New Dimension (English)

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author name string

Kenny K. Chan

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Shekhar Misra

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publication date

October 1990

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Journal of Advertising

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19

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3

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53-60

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Identifiers

10.1080/00913367.1990.10673192

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