(Q59487005)

English

Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice

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scholarly article

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Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice (English)

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author name string

Angela Y. Lee

1

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publication date

November 2002

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Journal of Marketing Research

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39

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4

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440-454

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Identifiers

10.1509/JMKR.39.4.440.19119

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