Wikidata

(Q61979251)

English

Measuring Brand Equity Across Products and Markets

scientific article published in April 1996

In more languages

Statements

title
Measuring Brand Equity Across Products and Markets (English)
0 references
author name string
David A. Aaker
series ordinal
1
0 references
publication date
April 1996
0 references
volume
38
0 references
issue
3
0 references
page(s)
102-120
0 references

Identifiers

DOI
10.2307/41165845
0 references
JSTOR article ID
41165845
0 references
 
edit
    edit
      edit
        edit
          edit
            edit
              edit
                edit
                  edit
                    Retrieved from "https://www.wikidata.org/w/index.php?title=Q61979251&oldid=974087322"