Wikidata

(Q118212914)

English

Creating value through returns management: Exploring the marketing–operations interface

journal article from 'Journal of Operations Management' published in 2011

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title
Creating value through returns management: Exploring the marketing–operations interface (English)
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author
Diane Mollenkopf
series ordinal
1
object named as
Diane A. Mollenkopf
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author name string
Robert Frankel
series ordinal
2
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Ivan Russo
series ordinal
3
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publication date
2011
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number of pages
13
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volume
29
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issue
5
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page(s)
391–403
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