(Q122973765)
Statements
王智弘 (Chinese (Taiwan))
0 references
2 references
The relationship between team identification, perceived congruence, and sponsor credibility on sports team sponsor’s brand equity in a cross-country context (English)
國立臺北大學合作經濟學系碩士班國際企業組
September 2003
June 2005
2 references
信任與承諾在國內職棒企業贊助活動扮演角色之研究 : 興農牛隊之個案分析 (Chinese (Taiwan))
A study on the role of trust and commitment in Taiwan professional baseball sport : a case for Sinon bulls (English)
王智弘 (Chinese (Taiwan))
主要學歷 (Chinese (Taiwan))
September 1999
June 2003
1 reference
王智弘 (Chinese (Taiwan))
主要學歷 (Chinese (Taiwan))