(Q28188480)

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Sending memorable messages to the old: age differences in preferences and memory for advertisements

scientific article (publication date: July 2003)

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scholarly article

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Sending memorable messages to the old: age differences in preferences and memory for advertisements (English)

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Laura L. Carstensen

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Laura L Carstensen

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Helene H Fung

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publication date

July 2003

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Journal of Personality and Social Psychology

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85

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1

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163-78

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