(Q46130308)
Statements
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Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs (English)
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Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts (English)
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Verónica Benet-Martínez
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Jennifer Lynn Aaker
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Jordi Garolera
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1 September 2001
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2001
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81
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3
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492-508
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