(Q55896086)

English

Exploring children's choice: The reminder effect of product placement

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scholarly article

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Exploring children's choice: The reminder effect of product placement (English)

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applied psychology

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author name string

Susan Auty

1

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Charlie Lewis

2

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publication date

2004

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Psychology and Marketing

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21

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9

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697-713

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Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues

1 reference

https://api.crossref.org/works/10.1002%2FMAR.20025

21 January 2018

A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies

1 reference

https://api.crossref.org/works/10.1002%2FMAR.20025

21 January 2018

Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall

1 reference

https://api.crossref.org/works/10.1002%2FMAR.20025

21 January 2018

Identifiers

10.1002/MAR.20025

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