(Q55896122)

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A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies

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title

A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies (English)

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author name string

Alain D'Astous

series ordinal

1

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Francis Chartier

series ordinal

2

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publication date

September 2000

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volume

22

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issue

2

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page(s)

31-40

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cites work

Consumer reactions to product placement strategies in television sponsorship

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https://api.crossref.org/works/10.1080%2F10641734.2000.10505106

retrieved

21 January 2018

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

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reference URL

https://api.crossref.org/works/10.1080%2F10641734.2000.10505106

retrieved

21 January 2018

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DOI

10.1080/10641734.2000.10505106

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(Q55896122)

A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies

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