(Q55896125)

English

Consumer reactions to product placement strategies in television sponsorship

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title

Consumer reactions to product placement strategies in television sponsorship (English)

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author name string

Alain d’Astous

series ordinal

1

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Nathalie Séguin

series ordinal

2

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publication date

October 1999

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published in

European Journal of Marketing

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volume

33

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issue

9/10

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page(s)

896-910

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cites work

Consumer evaluations of sponsorship programmes

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Crossref

reference URL

https://api.crossref.org/works/10.1108%2F03090569910285832

retrieved

21 January 2018

Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences

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stated in

Crossref

reference URL

https://api.crossref.org/works/10.1108%2F03090569910285832

retrieved

21 January 2018

Sponsorship and the Image of the Sponsor

1 reference

stated in

Crossref

reference URL

https://api.crossref.org/works/10.1108%2F03090569910285832

retrieved

21 January 2018

Sponsorship: The Research Contribution

1 reference

stated in

Crossref

reference URL

https://api.crossref.org/works/10.1108%2F03090569910285832

retrieved

21 January 2018

Identifiers

DOI

10.1108/03090569910285832

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ResearchGate publication ID

233544124

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(Q55896125)

Consumer reactions to product placement strategies in television sponsorship

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