(Q56211584)

English

Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences

article published in 1997

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scholarly article

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Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences (English)

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Stephen J. Gould

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Stephen J. Gould

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Pola B. Gupta

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publication date

March 1997

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19

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1

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37-50

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Identifiers

10.1080/10641734.1997.10505056

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