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(Q56484926)

English

What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment*

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title
What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment* (English)
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author
Sendhil Mullainathan
series ordinal
3
object named as
Sendhil Mullainathan
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Marianne Bertrand
series ordinal
1
object named as
Marianne Bertrand
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Dean Karlan
series ordinal
2
object named as
Dean Karlan
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author name string
Eldar Shafir
series ordinal
4
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Jonathan Zinman
series ordinal
5
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publication date
February 2010
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volume
125
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issue
1
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page(s)
263-305
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