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The Relationship Between the Perceived and Actual Effectiveness of Persuasive Messages: A Meta-Analysis With Implications for Formative Campaign Research

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The Relationship Between the Perceived and Actual Effectiveness of Persuasive Messages: A Meta-Analysis With Implications for Formative Campaign Research (English)

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James Price Dillard

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Kirsten M Weber

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2

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Renata G. Vail

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3

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publication date

12 December 2007

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published in

Journal of Communication

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volume

57

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issue

4

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page(s)

613-631

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Statistics notes: Absence of evidence is not evidence of absence

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https://api.crossref.org/works/10.1111%2FJ.1460-2466.2007.00360.X

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21 January 2018

Encouraging preventive behavior for distant and proximal health threats: effects of vivid versus abstract information.

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https://api.crossref.org/works/10.1111%2FJ.1460-2466.2007.00360.X

retrieved

21 January 2018

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10.1111/J.1460-2466.2007.00360.X

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(Q56795377)

The Relationship Between the Perceived and Actual Effectiveness of Persuasive Messages: A Meta-Analysis With Implications for Formative Campaign Research

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