(Q56941663)

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Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses

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Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses (English)

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Richard E. Petty

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Richard E. Petty

1

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2

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John T. Cacioppo

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publication date

1979

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Journal of Personality and Social Psychology

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37

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10

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1915-1926

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Identifiers

10.1037/0022-3514.37.10.1915

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