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Price and in-store promotions in an emerging market
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title
Price and in-store promotions in an emerging market
(English)
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author
Leandro Angotti Guissoni
object named as
Leandro Angotti Guissoni
series ordinal
1
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Rodrigues, J. M.
object named as
Jonny Mateus Rodrigues
series ordinal
3
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author name string
Juan Machado Sanchez
series ordinal
2
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publication date
4 June 2018
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published in
Marketing Intelligence Planning
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volume
36
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issue
4
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page(s)
498-511
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Identifiers
DOI
10.1108/MIP-08-2017-0154
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