(Q57449122)

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Price and in-store promotions in an emerging market

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scholarly article

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Price and in-store promotions in an emerging market (English)

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Leandro Angotti Guissoni

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Leandro Angotti Guissoni

1

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Rodrigues, J. M.

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Jonny Mateus Rodrigues

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author name string

Juan Machado Sanchez

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publication date

4 June 2018

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Marketing Intelligence Planning

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36

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4

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498-511

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Identifiers

10.1108/MIP-08-2017-0154

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